Social Media Manager Interview
(Step 2 of 3)

Only top candidates who demonstrate strong ownership, strategic confidence, and cultural alignment will be invited to a final interview.
This final step is about leadership, vision, and long-term synergy. The goal of Interview 1 is to make sure the candidate is more than just capable — they must be ready to represent Social Spark at a high level.

Assess the candidate's ability to manage and lead client accounts.

We are looking for motivated individuals who are able to lead client accounts with autonomy, bringing a wealth of knowledge and professionalism to our brand. These individuals should have sufficient experience to be able to work without close supervision.

They will be responsible for client communication, onboarding, reporting, and maintaining strong working relationships. Their ability to own an account, balance multiple projects, and keep clients confident in our delivery is critical to success in this role.

Explore delegation style and experience working with creative teams

In this role with Social Spark, Social Media Managers will likely have to take on some new roles that will be unfamiliar to them, namely delegation. SMM's will be able to delegate tasks to our team in order to streamline project efficiency and produce the best work possible. It is therefore important for applicants to have a good sense of their strengths and weaknessess, but also have a good understanding of when it is important for them to do a task and when it is appropriate to delegate such task to an appropriate colleague.

Evaluate strategic thinking and marketing instincts under pressure.

In this role, applicants will be expected to work closely with clients, including new leads and consultation calls. They will require good strategic instincts in order to appropriately answer customer questions, guide brand decisions, and plan content that drives results.
We want to see how they approach problems when they’re not handed the full context — are they confident in their frameworks, audience awareness, and platform knowledge? This is a test of how they think, not just what they know.

Set expectations for the role and gauge alignment with Social Spark's goals.

This interview is also an opportunity to make the role real. We want to ensure applicants are aware of the standards, systems, freedom, and pressure that come with this level of responsibility.
At the same time, we want to learn what motivates them, what kind of clients they love to serve, and what they’re hoping to build as part of Social Spark’s journey.

Only top candidates who demonstrate strong ownership, strategic confidence, and cultural alignment will be invited to a final interview.
This final step is about leadership, vision, and long-term synergy. The goal of Interview 1 is to make sure the candidate is more than just capable — they must be ready to represent Social Spark at a high level.

Assess the candidate's ability to manage and lead client accounts.

We are looking for motivated individuals who are able to lead client accounts with autonomy, bringing a wealth of knowledge and professionalism to our brand. These individuals should have sufficient experience to be able to work without close supervision.

They will be responsible for client communication, onboarding, reporting, and maintaining strong working relationships. Their ability to own an account, balance multiple projects, and keep clients confident in our delivery is critical to success in this role.

Tell Us About Your Business

Answer a few quick questions so we can tailor your session to your goals — whether that’s growing your audience, launching a campaign, or boosting sales.

Join a 30-Minute Video Call

We’ll meet face-to-face over Google Meet to explore opportunities, brainstorm ideas, and give you clear next steps. In certain circumstances, we can visit you in person too.

Set expectations for the role and gauge alignment with Social Spark's goals.

This interview is also an opportunity to make the role real. We want to ensure applicants are aware of the standards, systems, freedom, and pressure that come with this level of responsibility.
At the same time, we want to learn what motivates them, what kind of clients they love to serve, and what they’re hoping to build as part of Social Spark’s journey.

Only top candidates who demonstrate strong ownership, strategic confidence, and cultural alignment will be invited to a final interview.
This final step is about leadership, vision, and long-term synergy. The goal of Interview 1 is to make sure the candidate is more than just capable — they must be ready to represent Social Spark at a high level.

Assess the candidate's ability to manage and lead client accounts.

We are looking for motivated individuals who are able to lead client accounts with autonomy, bringing a wealth of knowledge and professionalism to our brand. These individuals should have sufficient experience to be able to work without close supervision.

They will be responsible for client communication, onboarding, reporting, and maintaining strong working relationships. Their ability to own an account, balance multiple projects, and keep clients confident in our delivery is critical to success in this role.

Evaluate strategic thinking and marketing instincts under pressure.

In this role, applicants will be expected to work closely with clients, including new leads and consultation calls. They will require good strategic instincts in order to appropriately answer customer questions, guide brand decisions, and plan content that drives results.
We want to see how they approach problems when they’re not handed the full context — are they confident in their frameworks, audience awareness, and platform knowledge? This is a test of how they think, not just what they know.

Explore delegation style and experience working with creative teams

In this role with Social Spark, Social Media Managers will likely have to take on some new roles that will be unfamiliar to them, namely delegation. SMM's will be able to delegate tasks to our team in order to streamline project efficiency and produce the best work possible. It is therefore important for applicants to have a good sense of their strengths and weaknessess, but also have a good understanding of when it is important for them to do a task and when it is appropriate to delegate such task to an appropriate colleague.

Set expectations for the role and gauge alignment with Social Spark's goals.

This interview is also an opportunity to make the role real. We want to ensure applicants are aware of the standards, systems, freedom, and pressure that come with this level of responsibility.
At the same time, we want to learn what motivates them, what kind of clients they love to serve, and what they’re hoping to build as part of Social Spark’s journey.

FAQs

FAQs

FAQs

Is this a freelance or full-time role?

This is a freelance associate position, not a salaried role. You’ll be contracted on a per-client basis and have full flexibility in terms of workload, hours, and client volume — as long as deadlines and quality standards are met.

How many clients would I be expected to manage at once?

That depends on your capacity and preference. Most associates begin with 1–3 clients and can scale up as they prove consistency and delivery quality. We’ll only assign clients based on your availability and readiness.

How does pay work for this role?

You’re paid monthly per client, and the rate depends on the scope. For smaller accounts with one platform and light posting, it’s usually around £300–£450. If you’re managing multiple platforms, leading strategy, and coordinating with a creative team, it can go up to £700 or more. For high-level accounts with full creative control and advanced reporting, it can reach £1,000+ per month. You also earn 10% commission on any client you bring in yourself — so if you refer a client on a £2,000/month package, you’d get an extra £200/month on top.

How are responsibilities split between me and the creative team?

As the Social Media Manager, you own the strategy and client relationship. You’ll plan content, direct the brand voice, and coordinate deadlines. You can then delegate content creation (video, design, captions) to our approved freelancers or in-house creatives. You’re not expected to produce content unless you want to.

Do I need to bring in my own clients?

To begin with — No, However, you will be expected to undertake client acquisition as part of your role and you’re encouraged to refer your own clients and run them through the Social Spark system. You’ll receive 10% of the invoice value for the lifetime of any client you bring in. We also assign clients to you based on fit and availability.

What kinds of clients would I be managing?

We work with a wide range of small businesses, service-based brands, startups, and lifestyle products. Many are based in the UK or EU and looking for growth via Instagram, TikTok, or LinkedIn. If you have niche preferences (e.g., wellness, education, fashion), we try to match you accordingly.

Will I get creative freedom or am I expected to follow rigid templates?

You’ll have creative direction within brand and platform guidelines. We encourage our SMMs to propose content angles, adjust tone of voice, and improve strategies over time — but always in collaboration with the client and our consultant team.

Are there opportunities to grow inside the agency?

Yes — this is designed as a long-term growth opportunity. We’re looking for strategic partners who may eventually lead larger accounts, train junior SMMs, or transition into salaried creative director roles as the agency expands.

How does communication and collaboration work internally?

We use tools like HubSpot and Connecteam currently for internal communication, Hootsuite for tracking deliverables, and shared folders for content collaboration. You’ll be looped into the team space after onboarding and given access to templates, tools, and SOPs.

How quickly will I hear back after this interview?

We aim to respond within 3–5 working days. If successful, you’ll be invited to a final interview with our CEO to explore alignment, goals, and long-term fit. We’ll also send over a brief performance summary whether or not you move forward.

Why would I want to bring my existing clients to Social Spark?

Bringing your clients to Social Spark gives you the chance to scale your freelance business without burning out. You get to focus on high-level strategy and client relationships, while we provide access to a trusted creative team — videographers, editors, UGC creators, designers — that you can delegate to. So you can deliver better results, without doing all the heavy lifting yourself. You also earn more — not less. You still invoice through us, but you get a 10% lifetime commission on any client you bring in. You also benefit from our infrastructure: proposal templates, internal systems, and the Social Spark brand behind you, which makes it easier to close higher-value deals. In short: you keep the relationship, the income, and the control — but gain a team, a brand, and the ability to scale.