One primary goal, one clear journey from attention to enquiry, and a plan for what to do in what order — not a brand deck that lives in a drawer.
Social Spark's marketing strategy work maps the shortest believable path from attention to enquiry for your business — one primary goal, one clear journey, and a plan for what to do in what order. London-based, working across London, Kent and Essex and the UK. Strategy-led engagements start from £395.
Most small businesses don't have a strategy problem — they have a joining-up problem. They're running social, sending emails, paying for ads, maybe doing SEO — but each channel was bought separately, points to a different goal, and nobody owns the whole path from 'saw it' to 'did it'. Activity runs in parallel; enquiries trickle.
Tactics get bought piecemeal, usually as a reaction: a problem appears, a supplier quotes for that specific problem, and the work starts before anyone has mapped what happens next. Over time you accumulate a layer of tools and suppliers that each do their part — but the journey a potential customer takes between them has never been planned by anyone.
We define one primary goal for the period, map the funnel from first contact to enquiry, and then sequence the work — what channel, what message, what CTA, what happens when someone takes it. The output is practical: what to do, in what order, to get more enquiries from the audience you already have. Where it fits the scope, ViralDesk — our CRM and automation platform — closes the gap between attention and follow-up so interest that arrives out of hours doesn't go cold.
Marketing audit and diagnosis
A clear picture of where your current setup loses enquiries — channels, messaging, enquiry routes and follow-up — so the strategy is built on what's actually happening, not assumptions.
Funnel and journey map
The path a prospective customer takes from first seeing you to making an enquiry, mapped step by step with the gaps and friction points identified. One primary goal anchors the whole thing.
Channel and content plan
Which channels to prioritise, what to say on each, and how they connect — so every piece of activity points to the same goal rather than running independently.
Measurement framework
What to track and how, focused on enquiries and bookings rather than reach and engagement, so you know whether the plan is working rather than whether the posts are.
Prioritised roadmap
A sequenced list of what to do first, what to do next, and what to hold off — so time and budget go to the highest-impact actions rather than whichever task feels most urgent that week.
1. Diagnose
Before anything is recommended, we look at where your current setup loses enquiries. You can get a head start yourself: the Reality Check is a free 12-question diagnostic that shows where your marketing setup stalls. Clearspace, our free planning workspace, lets you map your channels and see what to fix before you've paid anything.
2. Strategy session
A focused working session to define the primary goal, map the funnel, identify the gaps, and agree what good looks like. This is where the plan takes shape — practical decisions, not slides.
3. Roadmap
The output of the strategy session becomes a sequenced, prioritised roadmap: what to do first, what brief each action needs, and what measurement tells you it's working.
4. Review
Strategy isn't a document — it's a loop. We build in a review point so the roadmap is updated as the numbers come in and priorities shift.
Best fit if
You're spending on multiple channels but can't tell which, if any, are producing enquiries
You know you need a plan but every time you've tried to build one it's gone in a drawer — you want something practical and sequenced rather than a brand document
You're about to hire, take on a new supplier or increase budget and want a clear brief for what that investment should do
You've grown to the point where the ad-hoc approach isn't scaling and you need one joined-up system
Not the best fit if
You want execution only with no interest in the plan behind it — honest answer: strategy is baked into every retainer, but this standalone work isn't the right fit if the idea of a planning session has no appeal
You're looking for a brand strategy in the design-and-identity sense — tone of voice documents, brand books and visual identity are a different discipline; this is about marketing systems and enquiry generation
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See the planGuideHow much should a small business spend on marketing?
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Read itWhat's included in a marketing strategy engagement?
It depends on scope, but the core outputs are a diagnosis of where your setup loses enquiries, a funnel and journey map, a channel and content plan, a measurement framework, and a prioritised roadmap. Strategy-led engagements start from £395. The pricing calculator shows how scope and cost break down.
How is this different from hiring a marketing consultant?
The output is a system, not a report. We're interested in what happens when someone sees your content, clicks your ad or finds you on Google — and whether a reliable enquiry follows. The strategy is built around that path, and it's designed to be handed to whoever delivers the work.
Do we have to use Social Spark for the delivery too?
No. The roadmap is yours — you can take it to your own team, another supplier, or bring it back to us. If you do use us for delivery, the strategy informs the brief from day one rather than being bolted on after.
Can we start with the free diagnostic before committing?
Yes — that's exactly what it's there for. The Reality Check is a free 12-question diagnostic that shows where your setup loses enquiries and recommends a support level. Clearspace is a free planning workspace for mapping your channels yourself. Both are self-serve and available before any conversation with us.
Start with a conversation — we'll tell you honestly whether this is your bottleneck, and what we'd fix first if it is.
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