STYLN – Turning Heads & Turning Sales

The Challenge

STYLN is a bold fashion brand focused on Gen Z and Millennial shoppers with a taste for statement pieces. Initially driven by dropshipping and TikTok Shop traffic, STYLN struggled with long shipping times, inconsistent branding, and customer churn due to lack of trust.

Their content wasn’t telling a story — and their customers weren’t sticking around.

The Spark

Social Spark was brought on to transform STYLN from a fast-fashion hustle into a trust-building, visually-led brand with staying power. Our goal?
Make STYLN feel more premium, trustworthy, and irresistible — without losing its edge.

Our Approach

✨ 1. Visual Identity Refresh

We curated a bold yet editorial aesthetic, using Mediterranean textures, warm tones, and effortless posing to give STYLN a “cool girl on holiday” vibe. Locations, lighting, and styling choices were handpicked to speak to the aspirational lifestyle STYLN’s audience craves.

📸 See the shoot in Salento — featuring real models, real skin, and elevated styling.

📱 2. Scroll-Stopping Content Creation

We produced a suite of versatile assets including:

• UGC-style Reels with a natural, native feel

• Editorial-style stills for ads and organic posts

• Behind-the-scenes content to humanise the brand

• Multiple looks per model to maximise ROI from a single shoot

📈 3. Strategic Posting & Repositioning

We restructured STYLN’s feed with:

• Hook-led carousel captions

• Highlight covers and Story sequences for FAQs, shipping, and try-ons

• A content calendar balancing education, aspiration, and interaction

• Influencer outreach templates for expanding UGC at scale

Results

• +220% increase in engagement in the first 30 days

• 3.5x average watch time on Reels compared to previous content

• +18% repeat customer rate from returning shoppers

Visuals That Sold the Lifestyle

Swipe-worthy. Aspirational. Human. Everything Gen Z expects from a fashion brand — delivered.

🖼️ | Editorial highlights from the STYLN content shoot:

• Natural sunlit tones

• Textured backgrounds for contrast

• Candid model poses to boost relatability

• Realistic, non-airbrushed beauty styling

(Here, include carousel/grid of 5 images you uploaded, with subtle labels like “Look 1 – Steps in Salento” or “Look 3 – Blue top close-up”)

What the Client Said

“Social Spark didn’t just help us look better — they helped us sell better. Our audience finally feels like it gets us.”
– STYLN Creative Director